企业网站建设时域名的选择也是比较两难，在这么一个互联网迅猛发展的时代，成功的企业都有一个官网，企业网站的域名选择就有点麻烦。在面临两难选择的时候，总是比较苦恼，如今这种苦恼在域名注册行业再次令人纠结。

Enterprise website construction when the choice of domain names are dilemma, in such an era of rapid development of Internet, successful companies have a website, enterprise website domain name choice is a bit of trouble. When faced with the dilemma, is always more, now the unhappiness in the domain name registration industry theonly again.

企业网站大多被视为企业在互联网上的名片，随着中文域名的崛起，很多企业都会选择中文域名，而从以往的用户习惯来看，拼音域名貌似更符合用户。对于一些外贸网站建设，用户大多是老外，如果用的拼音域名可能大部分老外不明白其含义，看上去应该选择英文域名，但是毕竟还是国内的网站，不符合国内用户的习惯，所以从拼音域名和英文域名的选择来看，其实是选择重视国内市场还是国外市场的犹豫。

Most corporate websites are described as enterprise business CARDS on the Internet, with the rise of Chinese domain names, many enterprises will choose Chinese domain name, and from the perspective of the user habit of past, pinyin domain name seems more in line with the user. For some of the foreign trade website, users are mostly foreigners, if use pinyin domain name may be most foreigners don't understand the meaning, should look to choose English names, but after all, or domestic websites, do not accord with the habit of domestic users, so from the point of view in English and pinyin domain name choice, in fact is to select the hesitation attaches great importance to the domestic market and foreign market.

网站建设初期的域名注册需要先进行产品定位，所以事先了解目标人群和市场很重要。如果是目标客户主要是国内的，域名注册时选择拼音域名是最佳选 择。如果目标用户群体主要分布在国外，那么英文域名更适合网站。一般老外看到英文域名的网站，好感度会高于拼音域名的网站，会认为其更加的专业，并能符合国际化的运营环境。

Website construction in the early of the domain name registration needs to product positioning, so it's very important to understand target groups and markets. If it's target customers are mainly domestic, domain name registration when choosing the pinyin domain is the best choice. If the target user groups are mainly distributed in foreign countries, then the domain name is more suitable for web sites in English. General foreigners see English website domain name, goodwill degrees are higher than pinyin domain name site, will think it more professional, and to comply with the operating environment of the internationalization.

总而言之，域名的选择无论是哪种域名，掌握好目标客户群体才是关键。，不然确实左右为难。

To sum up, the choice of domain names in either domain, grasp the target customer group is the key. , or indeed in a quandary.